I still have to blame my beloved Apple for a policy that could alienate a significant number of customers and prospects in Europe.
The European currency is still very strong vs the USD and the current exchange rate is close to 1USD equivalent to 0,70 €.
This is a great advantage for the US companies exporting their goods to Europe as far as it is not seen by the European customers as an unfair tax.
Apple is benefitting as many other companies but its policy of the same price everywhere is putting this excessive benefit in display.
Give a look at Apple site and choose a product.
US store IPod Touch 16 gb at 399 USD
Italy store IPod Touch 16 gb at 399 €
Wait a minute this is a parity between USD and € and I can see it in Apple website.
Again I recognize that a company is looking for the highest revenue but this is rather offensive from my point of view.
And if a friend of mine is travelling to the US, should I feel guilty in purchasing the product there and saving a huge amount of money?
How do you feel when you think that somebody is profiting too much?
What's your opinion whe you feel that you pay too much a product?