Is Roi still a valid definition to measure the result of the activity on the Web?
I believe it's not.
We talk about engagement, trust, conversation and still define the return on the investment.
therefore I suggest to use new definition: Return on engagement, Return on trust.
I will talk about it at the first ever conference about Wom in Italy, on April 2/3.
I run the morning workshop about it.
I called it: Roi and his brothers (quote from a famous Luchino Visconti's movie Rocco and his brothers).
The issue of metrics is crucial in developing clients' trust and a bunch of players are throwing in the market their own solution.
But it seems the war of format between Sony and Toshiba: which standard will prevail?