Monday, April 07, 2008

The Waterloo of strategy

You may have heard of the hilarious accident of one of the top executives , Luca Luciani, of Telecom the biggest Italian phone company.
In this video(with english subtitle), you may hear the guy talking about Waterloo as one of the best success of Napoleon. Well, maybe he got confused.
But what is really weird is the tone of his speach, pretending to motivate but with a very low profile indeed.
This should have been a motivational speach, something to make your people feeling proud of their company and of their job.

But this is not all. The worst is that Telecom try to pull out the video from You Tube: bad move.
It was uploaded under other tags and someone opened a blog to save all the comments and the video from the tentative censorship.
Now this was a very stupid move by Telecom and they should know how to handle the web.

People felt even more upset abd begun to post about the salary of the executive, the fact that he should resign.

As usual, admitting a mistake is the best way to face this issue and the only way to turn a Waterloo into an Austerlitz.

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